Naked Hop
Raise your glass to UK Craft Breweries! Naked Hop hops onto the scene, aiming to provide beer enthusiasts with an accessible e-commerce platform. Here, aficionados can explore, discover, and purchase the freshest craft beer innovations from burgeoning breweries.
Starting from the ground up, I worked with the Naked Hop team to develop their new identity, aiming to confidently position them as the go-to brand within the craft beer e-commerce space.
Brand Identity
UI / UX Design
Website Design
Print Design
The Logo
A bold colour palette and logo-mark was developed that aimed to help the brand confidently stand out in an oversaturated market of craft beer e-commerce. The logo-mark effectively combines a hop - a core ingredient of beer and synonymous with craft varieties - with the speed of delivery.
Supporting UK Craft Breweries
I collaborated with the brand to articulate the unique selling points (USPs) of both the website and service. Our shared conviction was that customers prioritise supporting local breweries, while ensuring affordability remained paramount.
I designed the UI / UX for the website and collaborated with local web development company Cuttlefish to implement the designs.
The website was built on the e-commerce platform Shopify.
Featured Brewer
The website aims to shine a light on and celebrate individual breweries several times a year.
I was asked to animate a short looping advertisement to introduce the brand and help them stand out.